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// SERVICE 05

Strategy & Audit. Before execution.

Discovery + ecosystem audit + tailored plan. The difference between an "agency that pushes buttons" and an "agency that produces results" starts here.

Who it works for

Strategy & Audit is a good fit if:

  • ✓ You want to make data-driven decisions, not based on gut feelings or sales pressure
  • ✓ You are tired of generic proposals received from other agencies (the same template, just a different logo)
  • ✓ You have a budget you want to invest wisely — not scatter it across channels that do not work
  • ✓ You run a serious business that deserves professional analysis, not guesswork

It is NOT a good fit if:

  • ✕ You only want validation for a decision already made ("tell me I'm right")
  • ✕ You refuse to hear hard feedback ("but the competition does X, why shouldn't I")
  • ✕ You expect "strategy" in 30 minutes (serious analysis takes 1-2 weeks)

// APPROACH

What we do differently from other agencies

The generic audits you receive are mostly template content + screenshots from Lighthouse. That is NOT what we do.

  1. 01

    In-depth discovery call

    60-90 min, not 30 — questions that dismantle assumptions, not confirm what you want to hear.

  2. 02

    Audit across 5 parallel axes

    Website, Ads, Organic, Competition, Tracking. Each with a clear methodology.

  3. 03

    Strategic synthesis

    Not a generic list of "issues to fix," but prioritization based on the ICE framework (Impact x Confidence x Ease).

  4. 04

    Tailored roadmap

    A 3-6-12 month plan with concrete milestones, not "we will do digital marketing."

  5. 05

    Documented decision criteria

    What needs to be true for us to continue on direction X, and which signals make us pivot.

// DELIVERABLES

What you actually get

01

Discovery document

  • → Synthesis of the conversation: what you want, what you have, what is blocking you
  • → Initial hypotheses (testable, not empty words)
  • → Constraints (budget, timeline, resources)
02

Complete ecosystem audit (10-20 pages)

  • → Website: performance, on-page + technical SEO, UX/CRO, accessibility, AEO/GEO readiness
  • → Ads: Meta + Google account structure, audience strategy, creative inventory, tracking quality, budget allocation
  • → Organic: social media, engagement vs benchmarks, content consistency, Google My Business + reviews
  • → Competition: 3-5 competitors, ad spend visibility (Meta Ad Library), organic positioning, gaps
  • → Tracking: GA4 verification, pixel data quality, Conversions API status, GDPR compliance
03

Prioritized recommendations (ICE framework)

  • → Quick wins (high impact, low effort) — 5-10 actions
  • → Strategic moves (high impact, moderate effort) — 3-5 initiatives
  • → Long-term plays (high impact, high effort) — 1-2 directions
04

3-6-12 month roadmap

  • → Concrete milestones with KPIs
  • → Recommended budget per channel
  • → Risk factors + mitigation strategies
  • → Clear decision points (when we evaluate, when we pivot)
05

Live strategy session (90 min)

  • → Walk-through of the document
  • → Your questions, reasoned answers
  • → Adjustments based on your priorities

// KPI

How we measure success

Audit/Strategy does not produce revenue directly — it produces informed decisions. Measuring success:

Audit quality criteria

  • You identify at least 3 opportunities you did not see before
  • You understand why channel X works/does not work (not just THAT it does)
  • You have a clear 6-month roadmap with decision points

Long-term ROI

  • Informed financial decisions (where to invest, where to cut)
  • Avoiding expensive mistakes (poorly thought-out campaigns, a website rebuilt 3 times)
  • Increased execution velocity

What it is NOT

  • ✕ Validation for a decision already made
  • ✕ A generic template with a different logo
  • ✕ "Strategy" delivered in 30 minutes

// FORMAT

How it is contracted

Discovery call (30 min) — free. We listen first, then assess whether we are a good fit.

Standalone audit — a one-off project. A complete document, concrete deliverables, with no obligation to continue.

Free audit if we work together afterwards. If you sign a contract for subsequent implementation, the audit is included.

We do not publish the price because it depends on scope: a simple Meta Ads audit is not the same as a complete 5-axis ecosystem audit; a 60-min discovery is not the same as a 2-day strategic workshop. We discuss it in the discovery call. We tell you honestly what it costs for your specific case.

Want to start with an audit?

Free discovery call, 30 minutes. You tell us the context, we tell you what we would do and how long it would take.

Book a discovery call →