Blog.

Insights and guides on performance marketing, web and analytics. Everything we publish here is tested in market, not synthesized from other articles.

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Performance Marketing 2026-04-22

How to calculate ROAS correctly (and why platforms lie to you)

A pragmatic guide to calculating real ROAS in 2026: blended view, server-side tracking, GA4 vs Meta vs Google, and what to do when the numbers don't match.

Web & UX 2026-03-14

Anatomy of a landing page that converts

What separates a page that sells from one that gathers dust: structure, copy, social proof, friction points and A/B testing — with concrete examples.

Performance Marketing 2026-02-08

What's a starting Facebook Ads budget in 2026?

Concrete recommendations per vertical: DTC e-commerce, B2B lead-gen, local services, medical. Why minimum budget went up in 2026 and how to avoid the learning-phase trap.

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