I'm Laurentiu, founder of Green Pheonix Concept. I work at the intersection of data, design and execution — no jargon, no fluff, just measurable results.
// Why Green Pheonix exists
I've been working in marketing since 2024. I started as a Marketing Specialist at The Family Butchers România, running Meta campaigns for two national FMCG brands — Reinert and Martinel. In that time I gained hands-on experience across more than 1.1 million impressions and 700,000 people reached through multi-platform campaigns.
But I also saw what doesn't work in this industry. Agencies selling buzzwords. Flashy websites that don't sell. Beautiful ads made by agencies that don't perform because Meta's algorithms flag them as “advertising” and penalize them. Clients treated as IDs in a dashboard.
Green Pheonix grew out of one conviction: performance marketing should be done differently. We think before we act, we measure before we optimize, and we're honest with clients — even when they don't want to hear it.
// BELIEFS
A beautiful site that doesn't sell is just an expensive suit. I build sites that are clear, fast, with a single path to action. Design isn't a creative award — it's a mechanism for trust and conversion. The most effective sites I've built are also the simplest.
A good ad moves traffic. Your organic profile decides whether they buy. Before the first campaign, I look at what a user finds when they reach you: is the social profile active? Are there real reviews? Is the content authentic or does it look like stock? The organic foundation is the investment that multiplies the ROI of every ad that follows.
In 2026, ads that look like ads die. Meta rolled out Andromeda — an ML system that favors creative that looks REAL: UGC, natural lifestyle, people talking about a product instead of “selling” it. One person who steps in front of the camera and builds a connection with the brand is worth more than 10 glossy agency videos. For consumers and for algorithms alike.
Good campaigns are thought through, not improvised. Before the first ad: who is the ideal client, what message resonates, what objection needs dismantling, what path they take from click to purchase. That's the difference between an “agency that pushes buttons” and an “agency that produces results”. I turn down contracts where the client wants to skip strategy. Not because I can't — because I've seen too many campaigns burned on sloppy execution.
// How I work
You work directly with me. There's no intermediary account manager handing you off to a developer. You talk to me — I execute.
I work with a small number of clients, not a portfolio of 30. I'd rather have 4-6 serious clients handled with care than 30 handled superficially.
We communicate on your preferred channel — Slack, WhatsApp, email. I reply within 24 working hours. For real emergencies (a campaign down, a site crashed), I reply faster.
I work in three languages: Romanian, Italian, English. That opens up opportunities for clients who want to reach the Romanian diaspora in Italy or the UK.
// Background
Marketing Specialist at The Family Butchers România (2024-present) — Reinert + Martinel brands, 1.1M+ impressions managed, 700K+ reach
Marketing (ID), final year at UNITBV — Transilvania University of Brașov
Founder of Green Pheonix Concept SRL (since 2022) — performance marketing and web development agency
Technical specializations: Meta Ads (Andromeda), Google Ads, TikTok Ads, custom WordPress development, Astro static sites, schema markup and SEO for AI search engines
A free 30-minute discovery call. I don't sell anything on the first call — I listen to what you've built and tell you honestly what I see.
Book a discovery call →