// SERVICE 01
Meta Ads. Calibrated for Andromeda.
Facebook + Instagram + Threads. Full tracking setup, creative tested per cohort, weekly optimization on what matters — not on what looks good in a dashboard.
Who it works for
Meta Ads is a good fit if you have:
- ✓ A validated product or service — you already sell organically or through other channels, you are not launching from zero
- ✓ A steady media budget — at least enough to exit the learning phase (Meta recommends the equivalent of ~50 conversions/month per pixel)
- ✓ Resources for creative — either we produce the content, or you have your own assets (UGC, lifestyle, product demo)
- ✓ Functional tracking — or you are willing to build it together with us (Pixel + CAPI + Conversions API)
It is NOT a good fit if:
- ✕ You want to test a product for the first time (organic validation comes first)
- ✕ Your budget is below the platform's optimization threshold
- ✕ You expect ROI within the first 14-21 days (the learning phase does not allow that)
// APPROACH
How we approach Meta Ads in 2026
The Meta algorithm changed fundamentally with Andromeda. Ads that look like ads die — the algorithm detects the "advertising" style and reduces their reach. Content that looks REAL (UGC, natural lifestyle, real people) wins.
- 01
Creative-first thinking
Before targeting, we think about which creative will work. The algorithm handles targeting (Advantage+ audiences, broad targeting), the creative handles engagement.
- 02
Multi-creative testing
6-12 variants per ad set, systematic rotation, data-driven decisions after 7 days (not gut feelings).
- 03
Server-side tracking
The pixel alone is no longer enough (iOS 17+, ad blockers, GDPR). We set up the Conversions API server-side for complete data.
- 04
Cohort optimization
We analyze conversions across 7/30/90-day cohorts, not instant reports. Real ROAS isn't the ROAS shown in the dashboard.
// DELIVERABLES
What you actually get
Audit of existing account
- → Analysis of active campaigns, account structure, tracking
- → Prioritized list of issues + remediation plan
Full tracking configuration
- → Meta Pixel + server-side Conversions API
- → Custom events for each relevant touchpoint
- → Data quality verification + match rate optimization
Data-driven audience research
- → Lookalike audiences from customer list
- → Interest stacks tested on the basis of historical performance
- → Advantage+ audiences with precise seed targeting
Creative production or review
- → If we produce: 6-12 UGC-style, lifestyle, hook-driven variants
- → If you have assets: review + optimization recommendations
Multi-layer campaign setup
- → Cold (broad + Advantage+)
- → Warm (engagement, video views, page visitors)
- → Hot (behavior-based retargeting, abandoned cart)
Weekly optimization
- → Decisions based on the rules we define together
- → Pause/scale on variants with tested performance
- → Creative refresh every 2-3 weeks to counter fatigue
Monthly report with analysis
- → Not an auto-generated dashboard
- → The month's story: what worked, what did not, what we are changing
// KPI
How we measure success
We track metrics of real impact, not vanity:
Primary (what matters for you)
- ROAS — across 7/30-day cohorts
- CAC — compared with LTV
- Real profit per campaign (not just gross revenue)
Secondary (how we optimize)
- CPM (reach efficiency)
- CTR (creative engagement)
- CVR (conversion rate per landing page)
- Frequency (fatigue indicator)
What we do NOT track as an end goal
- ✕ Absolute impressions or reach (vanity metrics)
- ✕ Engagement rate without business context
- ✕ "Awareness lift" without measuring real behavior
Want a free audit of your Meta account?
3-5 days, a concrete document with prioritized findings. Free if we work together afterwards. Yours regardless of your decision.
Book a Meta audit →