// SERVICE 04
Web Development. Websites that sell.
Astro, WordPress and custom plugins. We build fast websites, designed for conversion. From landing page to custom e-commerce — with a structure that lasts.
Who it works for
We take on web development if:
- ✓ You want a website that produces business, not a decorative portfolio
- ✓ You understand that performance matters — Core Web Vitals affect SEO and conversion directly
- ✓ You want real ownership — domain in your name, professional hosting, documented code
- ✓ You have a clear business context — you know what you sell, who you sell to, and what the visitor needs to do
We do NOT take it on if:
- ✕ You want "a nice website as cheap as possible" with no business criteria
- ✕ You refuse to invest in professional hosting (under 25 EUR/month = compromised performance)
- ✕ You expect it ready within a week with an undefined scope
// APPROACH
Why we choose the stacks we use
We do not use a single framework "because that is what we know." We choose the stack based on your concrete need:
- 01
Astro 5 — static, multilingual, AI-optimized websites
Maximum performance (zero JS by default), Core Web Vitals 95+ out of the box, SEO and AEO/GEO ready (native schema markup), multilingual without external plugins, cheap hosting (Cloudflare, Netlify, Vercel). Used for: marketing sites, landing pages, professional blogs.
- 02
WordPress — frequent content management
Complex e-commerce through WooCommerce, multi-author blog with editorial workflow, extensive forms and CRM integrations, custom plugins developed by us. Used for: e-commerce, websites with daily updates, complex business integrations.
- 03
Custom WordPress plugins — unique functionality
Built from scratch, not adapted off the shelf. Documented and maintained code, a dedicated admin panel for non-technical control. Real example: SBC Calculator for Lemet Stone (configuring stone pieces directly on the website, automatic quotes, technical documentation for production).
// DELIVERABLES
What you actually get
Discovery + Strategy
- → Functional wireframes (NOT prefabricated templates)
- → User flow mapping (who comes, what they do, where they convert)
- → Content audit (what you have, what needs to be created)
Custom design system
- → Color palette adapted to the brand
- → Typography rules (max 2 font families)
- → Reusable components library
- → Mobile-first responsive
Development
- → Code written from scratch (NOT theme templates)
- → Component-based architecture
- → Performance budget: Lighthouse 95+ on all pages
- → Accessibility WCAG 2.1 AA compliant
SEO + AEO/GEO Setup
- → Complete schema markup (Organization, LocalBusiness, FAQPage, etc.)
- → Optimized Open Graph + Twitter Cards
- → XML sitemap + robots.txt configured
- → llms.txt for AI search engines
- → hreflang if multilingual
Integrations
- → Forms with CRM/email marketing (Mailerlite, ActiveCampaign, Hubspot)
- → Analytics (GA4 + Microsoft Clarity for heatmaps)
- → Tracking pixels (Meta, Google, TikTok)
- → Payment processors if applicable (Stripe, Netopia, EuPlatesc)
Hand-off + Training
- → Complete technical documentation
- → Training video for the admin panel (if WordPress)
- → Recommended hosting setup (we guide you through the contracting)
- → 30 days of post-launch support included
// KPI
How we measure success
Primary
- Conversion rate (form completed / sale / call booked)
- Bounce rate (under 50% for landing pages, under 60% for blogs)
- Core Web Vitals scores (LCP, FID, CLS in "Good")
- Time to interactive (under 3 sec)
Secondary
- Organic search traffic growth
- Pages per session
- GA4 goal completions
What we do NOT track as an end goal
- ✕ "How nice it looks" (subjective, irrelevant to business)
- ✕ Total page views without conversion context
- ✕ Vanity awards (Awwwards, etc.)
// CONCRETE EXAMPLE
Custom plugin + WooCommerce — Lemet Stone
For Lemet Stone (Brașov, natural stone), we built a custom WordPress plugin that fundamentally changed how the company sells. The problem: clients were sending pen-drawn sketches for quotes. The solution: the SBC Calculator plugin with 4 modules (countertops, fireplaces, windowsills, stairs) — users configure pieces directly on the website, receive instant quotes, and the technical documentation goes straight into production.
- 0.46 RON Cost per Click
- 24.899 people reached in 18 days
- 855 landing page visits at 0.87 RON
- 13.86 RON CPM (vs an average of 25-50)
Want to talk about your website?
Free discovery call. We tell you honestly whether you need a new website, a refactor, or just minor improvements. We do not sell useless websites.
Book a discovery call →