Lemet Stone — Custom Plugin + Marketing for Natural Stone

Context

Lemet Stone sells natural stone in Brașov — countertops, fireplaces, window sills, stairs. Over 4 years, the company had built a solid offline operation, but online it was held back by a difficult process: customers called in or sent hand-drawn sketches for quotes. Turning a sketch into a real technical order consumed hours on every request and frequently introduced production errors.

The Challenge

Two distinct problems that fed off each other:

1. The quoting process was manual and overwhelmed the team. Every request by phone or email meant hours of work for a specialist rebuilding the piece in design software. As volumes grew, this no longer scaled.

2. Online visibility did not match product quality. The physical showroom impressed every customer who walked in. The website did not.

The Solution

We built a dual system: custom plugin + validation campaign.

SBC Calculator Plugin (the core differentiator)

A WordPress plugin developed from scratch and integrated with WooCommerce, allowing users to configure stone pieces directly on the site:

• 4 specialized modules: countertops, fireplaces, window sills, stairs
• Interactive configuration: the user draws the piece, selects the stone, and enters exact dimensions
• Instant quote generated automatically from the admin panel with dynamic pricing per stone and per meter
• Technical documentation: validated requests go straight into the production pipeline, with no manual rebuilding
• Mobile-optimized: configuration works the same way on a phone

The result: what used to take hours is now done in minutes. The Lemet team receives technically pre-validated orders instead of pen sketches.

Meta Ads Pilot — acquisition cost validation

Before scaling the budget, we ran an 18-day pilot (1-18 May 2026) on the AS1_Broad_Advantage campaign with Advantage+ targeting. Objective: measure the real cost of driving qualified traffic to piatra-naturala.ro.

Meta Ads Pilot Results — official Ads Manager data

Media budget: 750.70 RON. Duration: 18 days.

Metric	Value	Industry context
People reached	24,899	Small pilot, validation
Total impressions	54,145	Frequency 2.17
Link clicks	1,097	4.4% click-to-reach
Landing page visits	855	78% click-to-landing
View Content events	927	Post-click engagement
Cost per Click	0.46 RON	Below average (0.80-1.50)
CPM	13.86 RON	Excellent (industry 25-50)
Link CTR	2.02%	Above local B2B average
Cost per landing view	0.87 RON	Highly efficient

Pilot conclusion: validated. The real cost of driving qualified traffic is below the industry average. Lemet can scale the budget without losing cost efficiency.

What’s Next

• Extract plugin data (quotes generated/month, quote-to-order conversion rate)
• Scale Meta Ads with separate campaigns per module (countertops vs fireplaces)
• Intensive local SEO for queries such as “[stone type] Brașov”

Why It Matters

For Lemet, the SBC plugin is not a “website feature” — it is a system that changes how the company sells. Operationally, it frees up hours on every request. Commercially, it opens the online channel at the quality the company already delivers offline.

This is exactly what we fundamentally believe: a well-designed website is not a creative award, it is a business mechanism.